March 13, 2013
Let me provide a little background to this story:
I’m a bit of a denim head. I have a burning love for raw, premium denim. Something about buying jeans with wear patterns, fading, and holes already strategically placed on the indigo canvas seems a bit too disingenuous to me. There’s something special about getting a nice, stiff -- and, truth be told, fairly uncomfortable -- pair of raw denim jeans and wearing those suckers ‘til they feel like your favorite pair of flannel pajamas. It’s a process of love; one that harkens back to the days of shrink-to-fit Levi’s.
The wear patterns on your jeans tell your story. Work on a ranch? The ground-in dirt and fading at the knees will show it. Mechanic? Oil stains make for some of the best storytellers -- coffee stains too, for that matter. Sit in a cubicle staring at a computer all day? Sadly for me, your jeans will share your dirty little secret. ...
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