September 17, 2012
Online buyers love free shipping. Just take the popularity of Free Shipping Day, a day that tries to entice shoppers to buy online by ditching shipping costs. This year, that day falls on Dec. 17 and hundreds of online sellers are expected to participate.
However, online sellers seem to be split on the free shipping issue. They know it could mean the difference between making or losing a sale, but some are unsure if that outweighs the costs of offering free shipping. In fact, when The Online Seller asked readers on our Facebook page if they would offer free shipping during the busy holiday season, most said no, some said maybe and a few said yes. ...
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