A Companywide Focus on Customer Support
Auctiva Vice President Kevin Kinell answers users' questions during his Customer Support rotation.
In Auctiva’s infancy, when the company totaled a five- or six-person team, everyone regularly answered Customer Support questions, including Auctiva Founder and CEO Jeff Schlicht.
“Spending time talking with our customers really helped give us a better understanding of what customers needed, where they were having problems, and gave us insight into how we should develop features and products,” remembers Auctiva Vice President Kevin Kinell.
As the company grew, Auctiva added a full-time, well-trained Customer Support staff of 34 to handle customers’ inquiries. This allows our users to get prompt service, and gives product leads and developers more time to focus on improving Auctiva products. But as the company grows, Schlicht and Kinell don’t want Auctiva to lose touch with customers and their needs.
That’s why Auctiva utilizes a companywide Customer Support rotation scheme so all employees hear from customers. Everyone participates—be they designers, IT personnel, the communications team, product leads, developers, or administrative and executive staff —rotating in and out of support, two per week.