Auctiva Joins the Alibaba Group

0

As you may have heard, Auctiva announced today that it has been acquired by Alibaba.com. The acquisition marks a new, exciting chapter for the company, says Auctiva CEO Jeff Schlicht, who will remain the head of Auctiva as the company’s CEO.

In the 12 years it’s operated, Auctiva has grown into the leading provider of selling tools for eBay users and other online merchants, and this new venture will help Auctiva grow even more and better serve customers, Schlicht notes.

“I see this as not the end, but a new beginning with even bigger opportunities,” he says.

The acquisition will give all Auctiva customers easy access to AliExpress, a wholesale sourcing platform from Alibaba.com, right from their Auctiva accounts. This platform contains more than 5 million products, which should help Auctiva customers increase their profit margins, as will the exclusive coupons and discounts they’ll receive for being Auctiva users.

“Our core goals will remain the same: to grow the business as we help our customers sell online, but we’ve also got some new objectives—primarily, helping eBay sellers source products to sell,” Schlicht notes. “Alibaba.com has incredible relationships with hundreds of thousands of factories and makers of products. We have relationships with hundreds of thousands of U.S. small businesses that sell on eBay. The factories earn more, eBay sellers profit more buying from the source, and consumers win by the saving passed along, as well.”

The partnership will also give Auctiva the backing of the leading e-commerce company in the world, which will help developers find new ways to help online sellers.

“I’m looking forward to the incredible opportunities we have in front of us,” Schlicht says.

For more information on the acquisition, please read our Auctiva EDU story, or check out these FAQs.