Every spring, a storm begins a-brewin' here at Auctiva. I like to refer to it as the battle of good and evil.
I'd compare it to King Leonidas vs. Xerxes, or Darth Vader vs. Luke Skywalker. I'm talking, of course, about the Oakland Athletics versus the San Francisco Giants. ...
In the spring of 2009, I had the displeasure of dealing with a buyer I just describe as interesting, to be generous. A year later I'm still dealing with this person.
Every seller, sooner or later, will have to deal with one of these odd creatures. ...
I recently made a purchase on eBay from a seller in Hong Kong, who reminded me of the very first lesson I learned in my college marketing class.
On the first day of the semester, the professor asked what was the single most important thing a marketer could do to get people to act.